Marketing has transformed from traditional billboards and TV ads to social media campaigns and search engine optimization. The demand for professionals skilled in online marketing is at an all-time high.
The U.S. is home to numerous online marketing degree programs designed to meet this need.
These programs, often in the form of Bachelor of Arts (BA) or Bachelor of Science (BS) degrees, offer comprehensive instruction in areas like consumer behavior, sales, and digital advertising.
Whether you're just starting your education or looking to enhance your current skills, your job success could be boosted by earning an online marketing degree.
Best Online Marketing Degrees in the U.S.
This list provides information on some of the top online marketing programs in the U.S. These programs have succeeded in providing students with the tools necessary to excel in the developing field of digital marketing.
1. University of Maryland Global Campus
The flexible online Bachelor of Science in Marketing offered by the University of Maryland Global Campus sets it apart from the competition. It offers students a flexible learning path by providing both pure online and hybrid course alternatives.
The program has 120 credits, which entails a wide range of in-depth coursework. The price per credit for out-of-state students is $499, making it an investment in a future-focused education.
2. Arizona State University
A Bachelor of Science in Marketing is available at Arizona State University, with a focus on adaptability and accessibility. This extensive program, which consists of 41 classes and 120 credit hours overall, is exclusively given online.
Students receive a diploma upon graduation that does not differentiate between on-campus and online completion, upholding the reputation of your degree and your diligence.
3. Oregon State University
A flexible bachelor's program in marketing is available from Oregon State University, with possibilities for a Bachelor of Science or a Bachelor of Arts.
Four distinct concentrations are available in the 180 quarter-credit program, allowing students to customize their education to fit their interests. Students can invest in a diverse and adaptable career in marketing by paying $375 for each credit.
4. Louisiana State University
An online Bachelor of Science in Marketing is offered by Louisiana State University and is intended to give students a thorough understanding of the subject.
The program guarantees a well-rounded education with a 120-credit-hour requirement for graduation.
The cost of each credit is $301. Core topics like business statistics and marketing principles are covered in courses along with more general business topics. Students are prepared for a wide range of professional choices with this complete approach.
5. Southern New Hampshire University
The Bachelor of Science in Marketing program at Southern New Hampshire University can be completed entirely online. Additionally, the curriculum provides a special, accelerated BS to MS pathway.
This accelerated route is open to students who have previously completed 90 credits, making it the perfect option for those who want to advance quickly in their education and careers.
6. Florida International University
A Bachelor of Business Administration (BBA) in Marketing is available online from Florida International University. The total number of credits needed to complete this extensive curriculum is 120, with each credit costing $648.87.
With classes in topics like accounting and microeconomics, students will start off on an engaging learning path that will help them develop a well-rounded grasp of the corporate world.
7. Pennsylvania State University
The Bachelor of Science in Marketing program at Pennsylvania State University is intended to equip students for a wide range of marketing vocations. Courses in services marketing, advertising, and other topics are covered in the 120-credit curriculum.
The cost per credit for students who take fewer than 11 credits per semester and have 59 or fewer credits is $626, making it possible for them to earn a prestigious degree on a budget.
FAQs about Earning a Marketing Degree Online in the U.S.
An online marketing program in the U.S is a significant decision. We have answered the most frequently asked questions below, including queries regarding the required courses, the worth of the degree, and its function in the field of digital marketing.
What Subjects are Essential for a Marketing Degree?
Essential subjects for a marketing degree often include principles of marketing, consumer behavior, market research, digital marketing, and strategic marketing.
Some programs may also cover related fields like business, finance, and economics to provide a well-rounded education in the subject.
Are Marketing Degrees a Waste of Money?
Marketing degrees are not a waste of money. They teach students vital skills like strategic planning and consumer analysis, and open doors to various career opportunities across different industries.
A marketing degree can also be valuable if you plan to launch your own business, as it provides an understanding of how to reach and engage consumers.
Is a Degree Necessary to Succeed in Digital Marketing?
One does not necessarily need a degree to succeed in digital marketing, but it can provide a competitive advantage. Many digital marketing degree programs cover essential concepts and strategies that are highly valued in the industry.
Paired with hands-on experience and ongoing learning (since digital marketing constantly evolves), a degree can significantly enhance job prospects and career growth.
However, some individuals may also find success in digital marketing through self-study, online courses, certifications, and practical experience.
Find a U.S. Online Marketing Degree Today
Select a U.S. online marketing degree that fits your goals and start your education today. With the right program, your entry to a rich marketing career
is only a step away.
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