Marketing degrees have become highly popular in recent years. Due to the digitalization of companies, many employers are in search of talent to fulfill roles in digital marketing, sales, promotion, and advertising.
In addition, the majority of these roles can be applied in many different industries that value branding and marketing. A career in marketing offers terrific job security and growth.
Best Accredited Colleges has identified the best online marketing degree programs in Illinois and helps to answer commonly asked questions about obtaining a degree in marketing.
Best Online Marketing Degrees in Illinois
The following list contains the best online marketing degree programs in the state of Illinois.
1. McKendree University
McKendree University offers an marketing degree online in Illinois that places an emphasis on written and oral communication as well as critical thinking skills. The courses are flexible and are offered over an eight-week period.
Some of the classes offered through the program are:
- marketing research
- digital marketing
- advertising and promotion
- marketing principles
- consumer behavior
- business strategy and policy
2. Western Illinois University
The online marketing degree program at Western Illinois University introduces a curriculum that integrates digital, social, and mobile marketing. The university offers three options to study: enterprise marketing, marketing technology, and omni-channel marketing.
Other features of the program are:
- student organizations, study abroad programs, career fairs, and internships for industry experience
- students can earn two degrees (bachelor's and MBA) in just five years
- fully accredited by AACSB International
3. Illinois College
Illinois College offers an online marketing degree program that allows students to create effective marketing strategies that make an impact and improve business outcomes. The program is offered completely online and can be taken at the student's convenience.
Along with the coursework, students participate in hands-on experiences that help with skill development, including internship opportunities. The program is a total of 120 credits that consists of general education, business core, and marketing core courses.
4. North Park University
North Park University offers an online program that primarily focuses on digital marketing. Throughout the program, students learn a variety of skills, such as:
- communication
- critical thinking and problem-solving
- leadership and team collaboration
- business foundations
- digital ethics
The university is committed to teaching the most in-demand skills in digital marketing, such as SEO, social media, and web analytics.
Other Online Marketing Degree Programs Available to Residents in Illinois
The following list contains online marketing degree programs that are available to residents in Illinois.
Penn State World Campus
Penn State's Bachelor of Science in Marketing degree program offers students an online opportunity to learn in-depth knowledge about strategic marketing.
The program is taught by doctoral faculty that have real-world corporate marketing experience. The program features in-depth coursework to help students understand how businesses operate and how their institutions work together.
Throughout the program, students take a variety of courses in:
- business-to-business marketing
- consumer behavior
- global marketing
- advertising and sales promotion
- marketing research
- services marketing
FAQs about Earning a Marketing Degree Online in Illinois
Find the most commonly asked questions about earning a marketing degree in Illinois.
Which Careers in Marketing Are in High Demand?
There are numerous high demand marketing careers. Some of these careers are:
- social media marketing
- SEO specialist
- copywriting
- content strategist
- marketing strategist
- graphic designer
- digital marketer
Is It Possible To Earn a PhD/Doctorate in Marketing?
Yes. A PhD in marketing prepares students to teach at a university level or conduct academic research. A doctorate degree can prepare students for executive leadership roles in business and marketing.
What Steps Should I Take to Become A Marketing Manager without a Degree?
It is possible to become a marketing manager without a degree. The following contains some of the steps a person can take to become a marketing manager:
1. Develop Your Skills
There are plenty of free websites and online courses available for individuals to take to learn skills in communication, SEO, email, and social media marketing. Taking courses allows individuals to hone their skills and become an expert.
2. Internships/Apprenticeships
Gaining experience in the marketing field allows individuals to become more skilled in marketing techniques, such as research and data analysis.
3. Networking With Other Professionals
Attending conferences or events that are coordinated by marketing organizations allows professionals to get their name out there.
4. Earn a Certification
Marketing certifications are a great way to highlight your commitment to learning and growing in the field. Without a degree, earning a certification is a helpful way in displaying your knowledge and skills to future employers.
Find an Illinois Online Marketing Degree Today
The state of Illinois has many online marketing degree programs available for aspiring marketing professionals. If you or someone you know is interested in pursuing a marketing career, please contact your institution of choice for the full list of requirements.
