Essential Information
Technological advances have offered up many new ways to advertise and promote businesses and products, and up-to-date marketing training is constantly being made available online. Although webinars are similar to online courses available through degree and certificate programs, the webinar is typically shorter. This scheduling ease makes webinars ideal for working professionals.
Program Information and Requirements
Most online seminars are presented using webinar software, which typically allows participants to dial in by telephone or participate through microphone and speakers. The leaders of the webinar will present information using slides or any other tools on their computers and their actions will be visible to all users. Those in attendance may have the option to speak directly to the leaders during the seminar, or the software may have a chat tool off to the side for those with questions or comments.
Sometimes a series of webinars will be offered for those interested in obtaining more detailed information over a longer period. Marketing webinars can be task-specific, or they can provide participants with more general information. Some of the marketing focuses that are covered via online seminars include:
- Social media marketing
- New media marketing
- Online marketing
- Mobile marketing
- E-mail marketing
- Print advertising
- Direct mail marketing
Webinar Topics
The following webinar topics are available through higher education institutions:
- Developing business concepts
- Prospecting and creating a strategic plan
- Positioning your campaign
- Online audience conversion
- Direct mail marketing
- Distribution strategies
- Advertising campaigns
- Publicity and public relations
- Pitching your product
- Funding
Online marketing seminars, which may be offered as one-time events or a series of courses, can help professionals in the advertising and promotions field stay up-to-date with the latest advances in a wide range of marketing-related topics. There are also basic seminars available for small business owners and entry-level workers who are just getting started in the field.
