Southern New Hampshire University | BA in Advertising
Individuals considering a career in advertising and marketing may be interested in the Bachelor of Arts in Advertising program at Southern New Hampshire University. Discover how the Bachelor of Arts in Advertising program can help students prepare for the field of advertising.
Official Program Name:
Bachelor of Arts in Advertising
School Offering Program:
Southern New Hampshire University
Program Prerequisites:
Applicants to the Bachelor of Arts in Advertising program should have an interest in developing creative and effective marketing materials and media. All applicants to Southern New Hampshire University programs must have earned a high school diploma or equivalent.
Program Description:
Students enrolled in Southern New Hampshire University's Bachelor of Arts in Advertising program have the opportunity to learn about integrated marketing communication strategies, primary and secondary methods of marketing research, direct marketing channels, and relationship marketing. The program introduces students to principles of graphic design, visual communication, and print media. Students can develop creative competencies in advertising copy and design, learn to apply marketing strategies to the development of advertising campaigns, and gain skills in media planning. Coursework includes an examination of the role and responsibility of account executives and the business, management, and sales elements of advertising.
Learning Format:
Online
Financial Aid Available:
Federal financial aid is available to those who qualify. Contact the SNHU Financial Aid office to learn more about your financial aid options.
Tuition, Financial Aid & Start Dates
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Required Courses for a Bachelor of Arts in Advertising:
Advertising Major Courses
- MKT 113: Introduction to Marketing
- MKT 229: Principles of Integrated Marketing Communications
- MKT 337: Marketing Research
- MKT 360: Direct Marketing
- COM 230: Graphics and Layout in Print Media
- ADV 263: Advertising Copy and Design
- ADV 340: Advertising Media Planning
- ADV 428: Promotional Research and Media Measurement
- ADV 429: Advertising Campaigns
- ADV 462: Advertising Account Executive Seminar
- Select three of the following:
- COM 126: Introduction to Communication
- COM 232: Desktop Publishing
- MKT 266: Services Marketing
- MKT 345: Consumer Behavior
- MKT 350: Ethical Issues in Marketing
B.A./B.S. Core Skills Courses
- ENG 120: College Composition I
- ENG 121: College Composition II
- MAT 130: Applied Finite Math
- MAT ELE: Mathematics Elective
- COM 212: Public Speaking
- IT 100: Introduction to Information Technology
- SNHU 101: First Year Seminar/Foundations in Critical Thinking
B.A./B.S. Core Knowledge Courses
- Choose one of the following:
- FAS 201: Introduction to Humanities I
- FAS 202: Introduction to Humanities II
- FAS 223: Appreciation and History of Music
- FAS 340: Modern Art
- FAS 370: American Art
- Choose one of the following:
- HIS 109: Western Civilization I
- HIS 110: Western Civilization II
- HIS 113: United States History I
- HIS 114: United States History II
- Choose one of the following:
- PHL 210: Introduction to Western Philosophy
- PHL 212: Introduction to Ethics
- PHL 214: Logic, Language, and Argumentation
- PHL 230: Religions of the World
- Choose one 200-level Literature Elective
- Choose one Science Elective (not SCI 215)
- Choose four other electives:
- Social and Behavioral Science Elective (ATH, ECO, POL, PSY, SOC, SSC)
- No more than two of these four in the same discipline
Post-Graduation Opportunities:
Furthering Your Education:
Graduates of the Bachelor of Arts in Advertising program at Southern New Hampshire University may wish to continue their education by pursuing a related master's degree. Master's programs may cover topics such as advanced marketing strategies, consumer behavior, brand management, and e-commerce. Examples of master's programs graduates may be interested in include:
- Master of Arts in Advertising
- Master of Science in Marketing
- Master of Business Administration in Marketing
Career Paths:
The Bachelor of Arts in Advertising program is intended to help students prepare for careers in the advertising and marketing fields. Students who successfully complete the program could have the design, marketing, and management skills needed to seek positions such as:
- Marketing Coordinator
- Copywriter
- Art Director
- Media Planner
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