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Liberty University | Doctor of Business Administration - Marketing

Liberty University's online Doctor of Business Administration in Marketing program is designed to improve students' knowledge of local and international business practices. Read on to learn more about this online DBA.

Official Program Name:

Doctor of Business Administration in Marketing

School Offering Program:

Liberty University

Degree Level:


Program Prerequisites:

Students who enroll in Liberty University's online Doctor of Business Administration in Marketing program should have stellar communication skills and the desire to gain advanced customer insight and branding knowledge. Potential students also need to have an MBA with a GPA that is at or above 3.0. All applicants to Liberty University's graduate programs must have a master's degree; some programs may have additional admissions requirements.

Program Description:

Liberty University's online Doctor of Business Administration in Marketing program was designed to provide learners with an understanding of tactics related to marketing promotions. Program participants could be able to gain advanced analytical and decision-making skills as well as develop their knowledge of customer satisfaction and supply chain management strategies. Advanced business research methods and human resource development are other elements of the program. Students will then need to follow a 4-step process in order to complete the dissertation requirement. This will involve researching the dissertation topic, coming up with a methodology, presenting findings, and defending the dissertation.

Learning Format:


Program Length:

60 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Liberty University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

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Required Courses for a Doctor of Business Administration in Marketing:

Applicants to Liberty University's Doctor of Business Administration in Marketing program must earn 60 credits. The program includes 15 core courses and 4 marketing cognate courses. Degree program and course requirements are subject to change. Contact Liberty University to confirm the most accurate information before enrolling in a program.

Core Courses (48 credit hours)

  • Advanced Business Research Methods
  • Strategic Allocation of Financial Resources
  • Strategic Supply Chain Management
  • Human Resource Development
  • Organizational and Executive Coaching
  • Quality Management and Productivity
  • Strategic Thinking for Decision-Making
  • Qualitative Research Methods
  • Quantitative Research Methods
  • Comprehensive Exam and Research Concept
  • Dissertation I
  • Dissertation II
  • Dissertation III
  • Dissertation IV

Marketing Cognate Courses (12 credit hours)

  • Strategic Marketing Management
  • Marketing Promotions
  • Supply Chain Management
  • Marketing Research

Post-Graduation Opportunities

Career Paths:

After graduating from Liberty University's Doctor of Business Administration in Marketing program, students could have an enhanced knowledge of business practices and promotional strategies. They could focus their job searches on universities or marketing firms. Here are a few potential job titles for program graduates:

  • Market researcher
  • Brand manager
  • Marketing director
  • University professor
  • Product manager

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