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Grand Canyon University | DBA - Marketing (Quantitative Research)

The Doctor of Business Administration - Marketing (Quantitative Research) program at Grand Canyon University allows students to understand how theory is applied in areas of marketing leadership, research, and planning strategies as they prepare for managerial roles in the field. Read on for more details about this online doctorate.

Official Program Name:

Doctor of Business Administration - Marketing (Quantitative Research)

School Offering Program:

Grand Canyon University

Degree Level:


Program Prerequisites:

The only requirement for incoming students of this DBA - Marketing program is to hold a master's or doctoral degree. These students might be working as marketing professionals and might have above-average communication and leadership skills, which would be helpful in courses addressing marketing communication strategies, digital communications technology, and marketing strategy management. Applicants to Grand Canyon University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

From the history of marketing to emerging marketing strategies, the Doctor of Business Administration - Marketing (Quantitative Research) program at Grand Canyon University is designed to address most aspects of marketing management. Some courses in this program's curriculum will cover marketing philosophy, digital technologies utilized in integrated marketing communications, data analysis processes in marketing management, marketing research, and solutions implementation. Other courses address financial decision-making, business economics, and organizational sustainability. In addition to participating in an extended business case study in marketing, students have the opportunity to develop research skills and orally present and defend their dissertation research in two residencies. The dissertation is completed through a 9-credit process under the guidance of a dissertation committee.

Learning Format:


Program Length:

60 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Grand Canyon University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

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Required Courses for a Doctor of Business Administration - Marketing (Quantitative Research):

The majority (45) of the 60 credits needed to earn this DBA degree are taken in required coursework; of the remaining 15 credits, six are completed in two residencies and nine in the dissertation process. Degree program and course requirements are subject to change. Contact Grand Canyon University to confirm the most accurate information before enrolling in a program.

Degree Requirements (60 credits)

  • Introduction to Research
  • The Literature Landscape: Business
  • Emerging Issues in Financial Management
  • The History and Philosophy of Marketing
  • Foundations of Research Design 1
  • Residency: Dissertation
  • Foundations of Research Design 2
  • Digital Technology and Consumer Behavior
  • Data-Driven Marketing Management
  • Economics for Business Decisions
  • Designing a Quantitative Study 1
  • Designing a Quantitative Study 2
  • The Sustainable Future
  • Residency: The Quantitative Dissertation
  • Complexity of Marketing
  • Dissertation I
  • Quantitative Data Collection and Management
  • Dissertation II
  • Quantitative Data Analysis, Results and Findings
  • Dissertation III

Post-Graduation Opportunities

Career Paths:

Following successful completion of the DBA in Marketing (Quantitative Research) program, graduates might seek executive-level or senior management positions in marketing firms, corporate marketing departments, or marketing consultant firms. They could lead teams in the development of effective marketing strategies, evaluate marketing plans, analyze consumer behavior, or create marketing communication materials and systems. They could also apply for teaching positions at the postsecondary level.

Possible career choices for those holding a DBA in Marketing include:

  • Marketing professor
  • Market research director
  • Market research analyst
  • Chief marketing officer

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