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California Baptist University - Online | BA in Communication Studies

California Baptist University's Bachelor of Arts in Communication Studies is designed to teach students how to communicate with others on a large scale. Learn more about California Baptist University's BA in Communication Studies program.

Official Program Name:

Bachelor of Arts in Communication Studies

School Offering Program:

California Baptist University

Degree Level:


Program Prerequisites:

Students applying to the communication studies program may do well to have strong writing, language, and speech skills. Students should also have an interest in business, media, or marketing. Applicants to California Baptist University will need a high school diploma or equivalent; some programs may have additional admissions requirements.

Program Description:

The BA in Communication Studies at California Baptist University is designed to teach students how to use communication strategies to reach large audiences in various industries. For example, through the curriculum, students could learn how to work as public relations specialists for businesses, hospitals, brands, non-profit organizations, or even political campaigns. The program's curriculum covers several topics related to communication, such as effective persuasion, the functions of mass media, digital communication, and ethical standards. Students will have the opportunity to study several actual communications campaigns and plan, develop, and execute their own. A senior capstone project is also required.

Learning Format:


Program Length:

48 major credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the form of grants, loans, and scholarships. Contact California Baptist University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

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Post-Graduation Opportunities

Furthering Your Education:

Graduates of California Baptist University's Communication Strategies bachelor's program may be interested in pursuing a master's degree in a similar or related subject. Some options could include public relations, communication, and marketing. Earning a master's degree could lead to more job opportunities or increased responsibilities at work.

  • Master of Arts in Communication Studies
  • Master of Business Administration in Marketing
  • Master of Arts in Public Relations

Career Paths:

The Bachelor of Arts in Communication Studies is designed to equip students with transferrable skills in writing, media, strategy, and communication that could be applied to job positions across various industries. Some of these include business, digital media, non-profits, journalism, and marketing.

Entry-level positions that graduates could pursue include:

  • Public relations specialist
  • Event planner
  • Social media director
  • Reporter
  • Broadcast news analyst

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