American University | Graduate Certificate in Sports Analytics and Management
From electronic sports gaming to performance analysis, American University's Graduate Certificate in Sports Analytics and Management program is designed to provide an overview of modern sports organizations and roles. Learn more about this online certificate program here.
Official Program Name:
Graduate Certificate in Sports Analytics and Management
School Offering Program:
American University
Degree Level:
Graduate Certificate
Program Prerequisites:
Prospective students of this Graduate Certificate in Sports Analytics and Management program should have an interest in and knowledge of a variety of sports and possess strong analytical and communication skills. They must hold a bachelor's degree to be considered for this program. Applicants to American University should have a high school diploma or equivalent; some programs may have additional requirements.
Program Description:
Which organizational theories and tools are utilized in sports organizations? What is the role of sports in today's society? How is sports brand awareness heightened using social media and other outlets? Students of the online Graduate Certificate in Sports Analytics and Management program at American University can expect to explore these kinds of topics in the program's curriculum. Other courses address data analysis and communication techniques, the role of data analysis in decision making processes, and the planning and evaluation of projects. This program was developed under the guidance with professionals from such organizations as the NBA, ESPN, and the National Football League Players Association (NFLPA) and is designed to be completed as little as 12 months.
Learning Format:
Online
Program Length:
12 credits.
Financial Aid Available:
Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact American University's financial aid office for more information.
Tuition, Financial Aid & Start Dates
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Required Courses for a Graduate Certificate in Sports Analytics and Management:
To earn this sports analytics graduate certificate, students must complete four required courses for a total of 12 credits. Degree program and course requirements are subject to change. Contact the American University to confirm the most accurate information before enrolling in a program.
Required Courses (12 credits)
- Data-Driven Decision Making
- Strategic Management of Sports Organizations
- Sports Analytics and Social Engagement
- Evaluation: Quantitative Methods
Post-Graduation Opportunities
Furthering Your Education:
Once they have graduated from the Graduate Certificate in Sports Analytics and Management program, students can choose to enroll in a master's degree program to further expand their skills and knowledge. A master's degree could be a requirement in some sports organizations for those who wish to explore senior managerial positions. The 12 credits earned in this certificate program can be applied to the Master of Science in Sports Analytics and Management program at American University.
Other master's degrees graduates might be prepared to pursue include, but are not limited to:
- Master of Science in Sports Administration
- Master of Science in Sports Management
- Master of Business Administration - Sports Administration
Career Paths:
Earning the Graduate Certificate in Sports Analytics and Management could lead graduates to explore managerial-level positions in sports management companies, sports talent agencies, sports manufacturing firms, major and minor league sports team organizations, school sports departments, or management consulting firms. They might represent athletes, develop electronic sports games, oversee the production of sports equipment, design advertising campaigns, or manage team websites and social media outlets.
Some jobs that graduates might qualify for include:
- E-sports manager
- Sports information manager
- Athletic program coordinator
- Sponsorship sales representative
