Store Manager: Job Description, Qualifications & Requirements

Oct 20, 2021

Learn how to become a store manager. Review the store manager job description and education requirements to see if this is the right career path for you.

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Store Manager: Job Description & Salary

Store managers supervise a retail organization's staff, meet customer needs, and plan and coordinate sales, merchandising, and budgeting. In order to effectively perform the multitude of tasks required, managers should work well under pressure and with deadlines, and have significant experience in retail business and human resources. They also need strong leadership, interpersonal and multitasking skills.

Store managers may work for a variety of retailers, including food, apparel, and electronics. They work in office environments while performing administrative duties and on the sales floor while addressing staffing, consumer, and merchandising needs.

The U.S. Bureau of Labor Statistics (BLS) projected the job growth for sales managers from 2019-2029 would be 4%. According to, the median annual salary in 2020 for retail store managers was $47,705.

Degree Level Bachelor's degree
Degree Field(s) Business or related field
License/Certification National Retail Federation offers training and coursework
Experience Retail experience can sometimes be substituted for formal education
Key Skills Work well under pressure and with deadlines; significant experience in retail business and human resources; strong leadership, interpersonal, management, customer service, and multitasking skills
Job Outlook (2019-2029) 4% increase (for sales managers)*
Median Annual Salary (2020) $47,705 (for retail store managers)**

Sources: *U.S. Bureau of Labor Statistics, **

store manager qualifications customer service and interpersonal skills

Store Managers: Duties

In the office, store managers plan, monitor, and maximize retail budgets and product inventory, purchasing, and sales. They may work closely with regional managers and store owners to coordinate and determine the most cost-effective marketing and hiring strategies and align their particular franchise with a retailer's parent business philosophy. Store managers use company software to draft proposals, recruit employees, and research and track products.

On the floor, store managers must assemble the best possible sales team. They interview and selectively hire the most qualified candidates, provide time-efficient and thorough training, and maintain the skills and well-being of current staff with motivational incentives and evaluations. In addition, managers must address customer needs by immediately resolving conflict, inspiring long-term customer relationships, and creatively placing and rotating merchandise in a way that best catches customers' attention.

Store Manager: Requirements

Because of the increasing amounts of responsibility placed on store managers, many employers prefer to hire employees with a bachelor's degree or other formal education in a business-related field. A bachelor's in business administration degree program provides students with the skills necessary to become effective store managers through coursework in such subjects as marketing, accounting, business ethics, and management strategy. Employees with a degree are most likely to be promoted to a higher level of management and administration in larger retail companies.

It is important to have a significant amount of experience before one becomes a store manager. It is recommended that those who are looking to follow this career path obtain experience through entry-level and department manager positions. This will allow a person to build experience in a retail or business environment and have an opportunity to learn from coworkers and other store managers.

Various retail organizations provide their own managerial training programs. According to the BLS, such programs may last anywhere from one week to one year, and offer both on-the-job and classroom training. Topics covered in these programs range from customer service skills to employee interviewing and relations.

The National Retail Federation provides prospective store managers with the training and skills necessary for the job through courses in retail management, merchandising, and human resources. However, actual experience in retail management and sales may substitute for formal education or training, depending on the employer.

A store manager oversees employees and operations at a retail location. A bachelor's degree or other training may be required to get a job as a store manager.

Store Manager: Retail Management Certificate (RMC) certification

In order to increase one's education, one can take a course in Retail Management Certificate (RMC) certification. This certification is meant to give employees in retail a business education focused on management within the retail sector. This program is a part of the White House's Upskill Initiative and is meant to improve equality in the workforce.

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