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Social Media Copywriter: Job Description & Salary

Jan 30, 2022

Career Definition of a Social Media Copywriter

Copywriters use their written language skills to create text for advertisements. They write things such as the jingles or dialogue used in commercials. Social media copywriters specifically focus on producing material that will promote goods on social media platforms such as Facebook and Twitter. As part of their duties they will meet with clients to determine their promotional needs and then develop content for the marketing campaign. They need to have a clear understanding of the message that the client wants to convey, their intended audience and the appropriate tone for the material that will be presented.

Educational Requirements Bachelor's degree
Job Skills Exceptional written communication skills, knowledge of social media platforms, fluency in English, ability to evaluate options and address problems
Average Salary (2021)* $59,841
Job Outlook (2020-2030)** 9% (writers and authors)

Sources: *Glassdoor.com; **U.S. Bureau of Labor Statistics

Required Education

In some cases it may be possible to pursue a career as a social media copywriter with an associate's degree or by taking some postsecondary courses, but most positions in this career field require applicants to have a bachelor's degree. It's common for those in this field to pursue degrees in subjects such as communications or marketing. Practical experience is an asset, and some employers may prefer applicants who have trained to use Photoshop and Microsoft Office.

Required Skills

A catchy slogan or memorable jingle can be a crucial tool for promoting a product, so social media copywriters need to be exceptionally good at presenting written information effectively. Professionals in this field must be familiar with a variety of social media platforms, such as Twitter and Instagram, and should understand how to use them. They also need to have good customer service skills so that they can identify their clients' needs and then develop a marketing plan that will be successful. Computer skills and knowledge of specific programs, such as Photoshop, may also be required. All copy editors should be proficient in written English, including grammar and spelling, because well-written content is more appealing to customers.

Career Outlook and Salary

The U.S. Bureau of Labor Statistics (BLS) includes copywriters in their occupation listing for writers and authors. In 2020, the BLS reported that writers and authors earned a median annual income of $67,120. Glassdoor.com indicated that social media copywriters earned an average salary of $59,841 in 2021. While the BLS projects that the job growth rate for all occupations will be 8% from 2020 to 2030, an increase of 9% is expected for writers and authors during the same time period.

Related Careers

Travel and freelance writers are similar to social media copywriters because they also spend their career using their language skills to produce written material. Editors understand how to ensure that words effectively communicate the intended message and provide guidance for writers so that the content they publish is appropriate for their publication. Those interested in becoming social media copywriters may also be interested in these professions and can learn more about these careers through the links provided here.

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