MBA in Digital Marketing: Masters Degree Program Info

Oct 20, 2021

Essential Information

Master of Business Administration (MBA) programs in digital marketing provide students with the technical foundation and digital literacy necessary to market goods and services on the internet. While enrolled in one of these programs, you'll learn how to plan, implement, and evaluate digital marketing strategies. You'll also learn how to target customers through digital channels, create websites that attract customers, and optimize online business performance. Program specializations include interactive and direct marking, e-business technologies, digital advertising, and global enterprise. In order to apply, you need to hold a bachelor's degree in business, and you can expect to finish in two years.

Master of Business Administration in Digital Marketing

As in other MBA programs, you will start by learning basic business concepts. From there, you can take elective courses that are specific to digital marketing. Here are some possible course topics:

  • General marketing strategies
  • Business-to-business (B2B) marketing
  • Financial statement analysis
  • Market research
  • Business planning
  • Interactive marketing
  • Digital advertising
  • E-business technologies
  • Social media marketing
  • Internet marketing strategies
  • B2B e-marketing
  • Marketing management
  • Buyer behavior (from the consumer and corporate standpoints)
  • Advertising communication
  • Web analytics

Popular Career Options

Depending on the specialization you choose, you may be able to pursue one of the following careers after graduation:

  • Interactive or direct advertising manager
  • Marketing manager, supply chain manager
  • Digital business marketer
  • B2B marketing director
  • Consultant
  • Small business owner

Career Outlook

According to the U.S. Bureau of Labor Statistics (BLS), employment for marketing managers is expected to increase 7% between 2019 and 2029, which is faster than the average for all occupations. Professionals with high-level technological skills and digital marketing expertise will likely be the most competitive job applicants. Marketing managers earned a mean annual wage of $154,470 as of May 2020.

To summarize, MBA programs in digital marketing offer interdisciplinary training in business and technology, preparing students for success in internet business ventures.

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