Los Angeles Marketing Schools
Students who want to study marketing in the Los Angeles area have several schools from which to choose. This article profiles three of those, none more than 35 minutes from downtown, and the degree programs they offer. There is a table of information about these institutions, such as size, graduation rates, tuition and acceptance rates, arranged in a way that makes it simple to compare them. At the end of the article is a list of a few additional nearby schools that offer marketing programs.
- Azusa Pacific University is an accredited school that offers a bachelor's degree in marketing and a Master of Business Administration (MBA) program with a concentration in marketing. This school is about 22 miles from downtown Los Angeles.
- About 24 miles from the city center, California State University - Northridge offers a bachelor's degree as well as a minor in marketing. Its MBA program also includes marketing courses.
- Woodbury University, approximately 15 miles from downtown, has a bachelor's degree program in marketing and a bachelor's degree program in fashion marketing. It also offers an MBA program with marketing courses.
Comparison of Schools
The following table showcases information that prospective students should consider when choosing a school.
| Azusa Pacific University | California State University - Northridge | Woodbury University | |
|---|---|---|---|
| School Type | 4-year; private not-for-profit university | 4-year; public university | 4-year; private not-for-profit university |
| Total Enrollment (2021) | 8,126* | 40,108* | 1,036* |
| Campus Setting | Large suburb | Large city | Large city |
| Undergraduate Tuition & Fees (2021-2022) | $41,510* | $7,043 in-state; $18,923 out-of-state* | $43,418* |
| % of First-Year Students Receiving Some Form of Financial Aid (2020-2021) | 99%* | 85%* | 100%* |
| Acceptance Rate (2021) | 94%* | 88%* | 63%* |
| Retention Rate (2020-2021) | 79% for full-time students; 25% for part-time students* | 82% for full-time students; 59% for part-time students* | 75% for full-time students* |
| Graduation Rate (students who began in Fall 2015) | 72%* | 54% (6% transfer-out rate)* | 59%* |
Source: *College Navigator, National Center for Education Statistics
Azusa Pacific University
Marketing students have two options at this university. The undergrad program specifically focuses on marketing skills in communication, business and accounting. The MBA program provides a broad view on leadership in business, but students can choose electives in marketing. Those applying to the graduate program must have a bachelor's degree and GMAT/GRE scores.
Bachelor of Science in Business: Marketing
Students in this degree program will learn theoretical and practical knowledge in marketing and business. Business classes include accounting, management, business law, finance and international business. Specific marketing courses include marketing communication, consumer behavior and strategic marketing management. Students also must complete an internship for practical business experience.
Master of Business Administration
This program is geared towards experienced professionals who want to learn about management. Students will learn about current and diverse business issues, and they will also participate in national or international field experience. Specific coursework may include corporate finance, management accounting, marketing strategy and global business management. Students can choose nine units of concentration electives in marketing.
California State University - Northridge
This school has two undergrad programs in marketing, and the graduate program has a marketing concentration. Those applying to the graduate program need to have a bachelor's degree and a GMAT score.
Minor in Marketing
Students have to take 18 units in this program. Required courses include microeconomics, marketing management and consumer behavior. Students can then take two electives in the field of business, marketing or economics.
Bachelor of Science in Marketing
Students in this undergraduate program have to take foundational coursework in financial accounting, microeconomics, business statistics, information systems and business law. Required marketing courses include marketing research, consumer behavior and a marketing management seminar. All students must participate in an experiential requirement, such as an internship or small business consulting experience.
Master of Business Administration
Students need to take 48 credits in this degree program. Those who enter with an undergraduate business degree can waive the foundation courses in business law, economics, financial accounting and business analytics. All students need to take courses in marketing management, operations management, economics and corporate finance. Graduate students also need to complete a comprehensive exam or a consulting project.
Woodbury University
There are several degree programs with marketing courses at this university. The fashion marketing program can help students learn about promoting productions and consumer behavior. The marketing undergrad program focuses on general business principles. The MBA program has a broad focus on management, but students can take concentration courses in marketing. Those applying to the MBA program have to have an undergraduate degree.
Bachelor of Business Administration in Fashion Marketing
This degree program is geared towards students who are interested in the process and psychology of fashion retail and marketing. Students are required to take courses in fashion fundamentals, trend analysis, fashion culture, market research and a field experience. Students must also complete an internship. Students can take electives in fashion promotion, retail fashion buying, fashion journalism and fashion production.
Bachelor of Business Administration in Marketing
Students are required to take courses in marketing, consumer behavior and market analysis. An internship is also required for practical experience. Students can then choose electives like media marketing, industrial marketing, public relations and advertising/promotion management.
Master of Business Administration
Students without a business-related degree have to take preparatory courses in accounting, legal business, global marketing and financial economics. All students must take core courses in marketing concepts and strategies, financial accounting, leadership and managerial finance.
Other School Options
Other marketing programs are offered at schools in the area, including La Sierra University located 43.1 miles away from the downtown of Los Angeles. Vanguard University of Southern California is 28.1 miles away from downtown, and California Lutheran University is 39.6 miles away from downtown.
