Marketing Communication Manager: Job Description and Requirements

Oct 20, 2021

Marketing communications managers must have excellent language and communications skills. These jobs require a degree as well as experience in a related job. The outlook for these jobs is faster than the market.

Essential Information

A marketing communication manager leads a department tasked with ad campaigns, press releases and the development of other strategic communications. Most positions require a bachelor's or significant experience in the marketing field. Communication skills, as well as excellent writing and editing ability are also coveted.

Required Education Bachelor's degree in marketing, communication or advertising
Other Requirements At least 3 years of relevant experience often preferred
Projected Job Growth (2019-2029)* 7% for all marketing managers
Median Salary (2020)* $142,170 for all marketing managers

Source: *U.S. Bureau of Labor Statistics

Overview of Marketing Communication Manager Career

Job Description

Job duties vary for marketing communications managers, but typically center around the control of a few key advertising and public relations roles. Marketing communication managers must develop or refine a communications strategy, which includes the branding of a company or client. Another common duty at this level is to identify opportunities for customer research and to implement these data gathering and targeting initiatives. After research is completed, marketing communication managers may work with product design and production teams to coordinate the refine of old products or the creation of new products.

Unlike lower-level marketing and communications professionals, managers often spend much of their time working directly with clients, helping to determine their goals. They then help lower-level marketing professionals to bring these goals to life.

Position Requirements

Typically a bachelor's degree in marketing, advertising or communication is all the educational needed. The U.S. Bureau of Labor Statistics (BLS) notes however, that many marketing management positions are filled from within a company by professionals who have worked as non-managerial professionals. Even if a worker is not promoted from within the company, most employers expect applicants to have at least three years of prior experience developing strategic communications in business-to-business or business-to-consumer environment.

In addition to these tangible requirements, marketing managers need to demonstrate a variety of other skills. Applicants must have excellent writing and editing capabilities. Excellent communications skills are a must, in order to work effectively with both clients and team members. Jobs are increasingly requiring that managers have a working knowledge of Internet marketing concepts.

Career Outlook

The BLS estimated in 2020 that the field of marketing management would see a faster than average employment growth of 7% through 2029 ( Open management positions are often coveted by other marketing professionals, and keen competition can be expected. As of 2020, marketing managers earned median salaries of $142,170, reports the BLS.

Marketing communications managers require a bachelor's degree in marketing, communication or advertising. Experience in the field is usually required for these positions. These jobs had a median salary of around $142,000 in 2020.

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