A logo designer creates the branding used to symbolize a particular brand or product, usually through visually pleasing and identifiable graphics and typography. These designers typically have a bachelor's degree in graphic design, with coursework in composition, marketing, and drawing.
Logo designers are graphic designers who create distinctive branding that represents companies or products. They might work for a design firm, publishing house or advertising agency or as a freelance graphic artist. A bachelor's degree in graphic design is usually necessary for entry-level positions. During their studies, students learn about basic principles of design, computer design software and marketing concepts.
|Required Education||Bachelor's degree in graphic design|
|Projected Job Outlook (2019-2029)||-4% for all graphic designers*|
|Median Annual Salary (2020)||$53,380 for all graphic designers*|
Source: *U.S. Bureau of Labor Statistics (BLS).
Education Requirements to Become a Logo Designer
Employers generally prefer bachelor's degree holders for entry-level designer positions, though more technically focused positions and assistant roles might be available to those who complete an associate's degree program in graphic design. Relevant courses include graphic design history, composition, drawing, typography, photography, computer graphics, advertising and corporate marketing concepts.
Most programs include courses devoted to the development of an individual's professional portfolio, which is commonly required of applicants for graphic design jobs. Elective courses in art history and modern art may stimulate creativity, and courses in psychology might be helpful for understanding consumer behavior.
Career Information for Logo Designers
Logo designers create graphical and typographical symbols that represent a company or product in presentations and on websites and packaging. During the course of design development, a graphic artist confers with clients to discuss concepts, prepare initial sketches of ideas and layout the logo design, often using computer illustration software. Logo designers might work with researchers who study a target audience, as well as with advertising specialists to effectively produce a logo that achieves brand recognition.
Employment and Salary Information
A graphic designer who specializes in logos can work as a member of a corporate design department, design firm, advertising agency, publishing house or Web development firm. Many designers also work as freelance artists.
According to the U.S. Bureau of Labor Statistics (BLS), employment of graphic designers was projected to decrease by 4% from 2019-2029, and these professionals accounted for approximately 281,500 jobs overall as of 2019. In May 2020, the BLS reported that graphic designers earned a median annual salary of $53,380.
A bachelor's degree in graphic design is the essential education requirement for logo designers. These professionals may work with advertising and research departments to achieve the specific branding goals of a project. Some logo designers might take psychology as an elective in school to help them understand the buying behavior of consumers, although this is not a requirement.