Digital media managers must be knowledgeable about technology, as they work to develop, create and maintain a company's digital presence. A bachelor's or master's degree related to digital media, and/or courses in marketing, communications, or business, are relevant to entering this field.
Essential Information
Digital media managers are responsible for building and maintaining a company's online presence. They may develop online marketing opportunities, business ventures and an efficient website, as well as update the company's social networking profiles. These tech-savvy graduates of relevant bachelor's and master's degree programs may have real-world experience gained through internships before they get hired. Employment statistics collected for advertising, promotions and marketing managers include digital media managers.
| Required Education | Bachelor's degree; master's also available |
| Job Growth (2019-2029)* | 6% (for advertising, promotions and marketing managers) |
| Median Salary (2019)* | $125,510 annually (for advertising and promotions managers) |
Source: *U.S. Bureau of Labor Statistics
Job Information
Digital media managers monitor a company's main website and any microsites. They are charged with establishing and promoting social media presence, including developing company profiles on Facebook, Twitter or other social networking websites.
Digital media managers also draft, write and edit the content used for blogs and other sources of digital media. Companies can also turn to them when they want a more visible online presence with the use of search engine optimization (SEO) and keyword use.
These managers may use marketing skills to seek out new online business ventures for the company, both locally and internationally. It's recommended that digital media managers be tech savvy in HTML, Java script, cascading style sheets (CSS) and other Web technologies, as well as current on the latest digital media developments and technology.
Education Requirements
Employers generally look for prospective digital media managers with experience and a degree from a related field. Many employers prefer applicants with at least a bachelor's degree, such as the Bachelor of Business Administration in Digital Media Management, Bachelor of Arts in Digital Media Studies or Bachelor of Science in Digital Media Arts. Students may also consider taking marketing, communication, writing and business courses to further prepare to enter the field.
Aspiring digital media managers may also consider meeting education requirements by obtaining a master's degree. Relevant programs include the Master of Business Administration in Digital Media Management, Master of Professional Studies in Digital Media and Master of Science in Media Management.
Whether at the undergraduate or graduate level, many programs offer internship opportunities where students can gain hands-on experience working under a digital media professional. Students may also consider international studies where they will have the opportunity to learn more about social media techniques used in other countries.
Digital media managers are knowledgeable about all aspects of online presence, including creating and developing websites and micro sites, using social media, and finding relevant opportunities for a business online. Employers typically look for a combination of education and experience, including a bachelor's or master's degree in a related field and an internship. The mean salary for advertising and promotions managers, including digital media managers, was around $141,890 in 2019.
