Essential Information
Digital communication courses and classes are offered at the associate's, bachelor's and master's degree level, and include journalism, web design and advertising, among other related courses. These courses prepare students to use print and digital communication for marketing and advertising purposes. Students majoring in this field may take courses in web design, social media, typography, layout and programming languages.
How Does Digital Communication Work?
Digital communication encompasses many aspects of communication in general but transmits messages online, allowing people to connect via social media and email. For businesses, it allows organizations to update the public online promptly and engage with their customers. Digital communication can take place in the form of web articles, social media posts, blog posts, videos, photos and digital graphics, among many others.
Digital Communication Skills
Students can learn how to apply digital communication skills at the workplace by taking relevant courses. Key concepts and digital communication skills taught in these courses include:
- Advertising and branding
- App and web development
- Graphic design
- HTML, JavaScript and CSS
- Journalism in a digital age
- Social entrepreneurship
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List of Digital Communication Courses
Digital Communication Networks
This practical course examines how digital communication networks work and explains how to set them up. It covers the basics of why digital communication is effective and provides some practical uses for this technology. Students use communication networks and software tools to provide information to the public. Usually, this course is completed about halfway through a bachelor's degree program.
Typography
Typography involves the use of letters and scripts to create designs. Students learn how different scripts and fonts can create designs with a traditional, romantic or contemporary feel. This digital communication course examines when and how to use typography to make designs appealing and make advertisements or a web page stand out. This course is usually completed about midway through a digital communication program.
Web Page Design
Students create designs for web pages using programming languages and basic web design techniques in this digital communication course. They explore layouts and styles for web pages and examine page options, such as maps and other applications. Through this course, students become familiar with many web development software programs, and they learn the limitations and benefits of using these programs. This course is usually completed toward the end of a degree program.
Design Communication
This digital communication course uses standard design terminology to describe types of digital designs and layouts. Students incorporate design techniques, such as fonts, images, blending and shading, to their pieces in this course. They experiment with ways to encourage potential customers to purchase a product or use a service. Through the course, students examine software programs that familiarize them with the necessary tools and methods used to create digital designs. Typically, students take this course at the beginning of a degree program.
Social and Digital Media
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Social networks like Facebook, LinkedIn and Twitter have changed the way individuals and corporations network. Students in this digital communication course develop social media plans for sample companies to create plans to put customers in touch with products. Students use social media for marketing and advertising purposes in this class. Typically, this course is offered at the master's level, and taken towards the end of the degree program.
Digital Communication Online Courses
A digital communication online course can offer skills to those aspiring to work in the communications field. They may cover topics such as social media, coding, web design and networking. Courses may be offered at the associate's, bachelor's and master's degree levels. They can prepare students for careers in advertising, web design and journalism.
