Bachelor of Visual Merchandising: Degree Overview

Oct 20, 2021

Essential Information

Earning a Bachelor of Science (B.S.) or Bachelor of Arts (B.A.) in Visual Merchandising can prepare students for careers in many industries, including restaurant and hospitality, retail and fashion. Additionally, many programs offer opportunities for internships and other real-world experiences, such as fashion shows or visits to wholesale distribution and retail companies. Applicants need a high school diploma or GED for admission.

Bachelor of Science or Arts in Visual Merchandising

Visual merchandising students learn the fundamentals of consumer trends, visual communication and design. They explore clothing construction, consumer textiles, fashion trends, retail buying and fashion history. Some of the courses students might take include:

  • Merchandise management
  • Accounting
  • Consumer behavior
  • Marketing
  • Visual retailing

Popular Career Options

Students develop the negotiation and analytical skills to find vendors and products for low prices. Graduates can find careers in retail stores; however, merchandising skills can be applied to almost any consumer market. Available job titles may include:

  • Visual merchandiser
  • Merchandise planner
  • Showroom manager
  • Fashion merchandiser
  • Product manager

Salary Information

According to, visual merchandisers earned a median annual wage of $45,000 as of September 2019. The site additionally reported that merchandise planners brought in a median yearly salary of $71,000 at that time, while the median annual wage for showroom managers was $52,000. During the same month, fashion merchandisers saw a median salary of $50,000 per year. Data compiled by the U.S. Bureau of Labor Statistics (BLS) in 2018 indicated that during that year, wholesale buyers earned a median annual wage of $53,340.

Continuing Education Information

In a master's degree program in fashion merchandising, students can focus their studies on a particular niche within merchandising. There are opportunities to specialize in consumer behavior, textiles and design. Master's degree programs offer students thesis and non-thesis options as well as teaching assistantships for those interested in academic careers. Graduate fashion merchandising programs provide in-depth study in management and marketing theories, customer behavior and retail trends.

Students interested in retail and fashion may want to pursue a Bachelor of Science or Arts in Visual Merchandising to study visual retailing and business management. Within this program, prospective merchandisers learn to develop displays and floor plans to attract customers and increase sales.

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