Bachelor's degree programs related to the management of sports programs, facilities, or athletics can be found as sports management, recreation management, and sports and recreation management programs. Despite the different programs names, these programs often include the same type of courses and include topics related to sports and fitness as well as business management. Some programs may offer students the opportunity to select a specialization or minor in areas like finance, coaching, marketing, or project management.
The various program levels in sports and recreation are a Bachelor of Arts (B.A.) and Bachelor of Science (B.S.) degrees. These degrees take four years to complete. Programs can be found online as well as on-campus. Internships for on-campus programs can be found at some schools.
Bachelor's in Sports and Recreation Coursework
Curricula for sports management programs usually feature general education requirements in software applications, business communications and writing. Core coursework may draw upon general topics in finance, statistics, and economics, as well as more specific topics in sports ethics, media representations, and sports accounting. Many of the on-campus programs also require students to complete an internship or work experience in a sports or recreation facility, such as a youth sports association, professional sports team, sports marketing company, or college recreation department. Common topics include the following:
- Sports facilities
- Sports budgets and finances
- Sports ethics and law, like athletic contracts
- Sporting events management, including operations and ticket sales
- Cultural, psychological, and sociological aspects of sports
- Writing and speaking about sports
Popular Career Options
Students with B.S. or B.A. degrees in sports and recreation management are qualified for careers in business, coaching, education, athletic department administration and wellness promotion. Employers may include intramural, amateur, college and professional sports programs, as well as athletic clubs, schools, resorts and health clinics. Possible titles include these:
- High school coach
- Health clinic administrator
- Sports broadcaster or event manager
- Personal coach/trainer
- Youth program director
- Recreation center director
Continuing Education Info
After obtaining a bachelor's degree in sports and recreation management, students may choose to pursue graduate degree options. Possible degrees include the Master of Science, Doctor of Education (Ed.D.) and Doctor of Philosophy (Ph.D.). Ed.D. and Ph.D. programs are designed for students wishing to pursue research and academic careers in sports management.
Students who earn a bachelor in sports and recreation management will have the ability to manage athletic programs, facilities, and athletes when they graduate. Students have the option to study on or off campus, depending on the school.